Category Archives: Partnerships

3 Success tips for Life Science R&D teams: Market Access, Part 1

Show value from harmonized product development data  Using harmonized data from clinical trials and other relevant data sources, R&D teams can define patient populations that respond best to the product, aiding commercial prospects. Data insights derived during product development can influence commercial strategy such as

Data Partnerships crucial for Data Moat

Before a deep dive into data partnerships, it is imperative to define product strategy, user story, use cases and the competitive advantage aka the data moat.  While data is not the new oil, the right data strategy is critical for health and life sciences ML/AI

Examples of Integrated B2B Marketing in Digital Health

Digital health investments continues to grow. Funding reached an impressive $8.1B in 2018, an increase of 42% from 2017 according to a Rock Health year end report with average deal size at $21.9M. While that is the case, what is particularly interesting is the new