Tag Archives: partnerships

Examples of Integrated B2B Marketing in Digital Health

Digital health investments continues to grow. Funding reached an impressive $8.1B in 2018, an increase of 42% from 2017 according to a Rock Health year end report with average deal size at $21.9M. While that is the case, what is particularly interesting is the new

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GSK diversifies revenue with Consumer Health division

According to the FT, GSK bought out Novartis 36.5% stake in their consumer health joint venture partnership for $13B. That move brings to GSK – sole ownership of products such as OTC tooth paste Sensodyne while enabling GSK to strengthen its consumer health division within

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CVS Health and Aetna

We have all heard the news by now of the Aetna and CVS Health $69B merger. What remains to be seen is the disruptive element. It’s business as usual. Or perhaps – economy of scale? There was already a tie up as far back as 8 years

Uber launches UberHealth

Uber is going into healthcare  and for them that means transporting patient back to their homes from the hospital. They are going after the “missed appointments” market. Regarding their B2B business model, according to TechCrunch, Uber Health charges  healthcare organization customers only for the cost