Tag Archives: b2b

Google and Fitbit: A Data Play?

We learned not long ago that Google is acquiring Fitbit. It’s easy to see why. Data and users may sound like the main consideration for this deal, but there is more at play.  Hardware meets software Over the last several years, Google has shown its

Examples of Integrated B2B Marketing in Digital Health

Digital health investments continues to grow. Funding reached an impressive $8.1B in 2018, an increase of 42% from 2017 according to a Rock Health year end report with average deal size at $21.9M. While that is the case, what is particularly interesting is the new