Category Archives: Big Tech

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Facebook and the healthcare sector

Considering the launch of a Bayer campaign back in 2016 reported by Fierce Pharma, Facebook has been building teams that sell pharma ads to the health care sector. While still in the early stages, it is no secret that Google built those teams years ago

Pillpack originally to be acquired by Walmart before Amazon bid

Pillpack was to be acquired by Walmart. That was the news then! According to the NIH, Medication nonadherence rates range from 25% to 50%. Nearly half of all adults have at least one chronic disease and the percentage of Americans taking at least one prescription

Uber launches UberHealth

Uber is going into healthcare¬† and for them that means transporting patient back to their homes from the hospital. They are going after the “missed appointments” market. Regarding their B2B business model, according to TechCrunch, Uber Health charges¬† healthcare organization customers only for the cost